Req ID : 1345097
Responsibilities
- Creating, improving and maintaining content for all touchpoints (online, social media, email, video, and print are the key ones)
- Creates blog calendars after thorough market analysis using a different marketing and SEO tools.
- Use search engine optimization (SEO) strategies in writing to maximize online visibility in search results.
- Produce well-researched content for publication online and in print
- Knowledge of CMS preferably WordPress.
- Bilingualism (English- Arabic version is written for all copies on all platforms)
- Perform keyword research and Research markets and industries to create content that is innovative and original.
- Write all long-form and short-form content needed for product marketing campaigns for different platforms.
- Promote content on social media, Quora, medium, etc.1.
- Monitor, track, and document content results; analyze data/returns/customer response
- Research markets and industries to compare strategies
- Collaborate with campaign managers, creative team, and designers
- Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
- Researching markets and industries to compare and create content that is innovative and original.
- Creating and assisting with the placement of social media posts and a calendar.
QUALIFICATION AND CERTIFICATION
- Should have good knowledge of employment sector of UAE/KSA/Egypt/Kuwait/Jordan
- Bilingualism (English- Arabic version is written for all copies on all platforms)
- Basic knowledge of content marketing and SEO best practices will be a plus
- Proficiency in working with content management systems such as WordPress
- strong interpersonal skills and the ability to work effectively with people including product leads, designers & various functions across the organization.
- Ability to multi-task and go with several urgent content requests, maintain content quality aligned to project timeline.
- Obsessed about consumer-friendly, simple, clean messaging
- Thinks and understands user flows, customer needs, and business needs
- Communicates thinking of interaction and functionality of products
- Stays tuned to the pulse of creative, customer-facing campaigns online.
- Minimum 3+ years of content writing experience or similar experiences
- Must be highly creative and imaginative & familiarity of customers products and services
- Skilled in writing clear concepts and story board
- Working experience with Ads Network companies or similar industry
- Must be agile, adoptable, creative, and ability to write multiple contents from different industries
- Familiarity with digital marketing, landing page, content management
- Proven ability to manage multiple contents a time while paying strict attention to detail
- Excellent listening skills
- Excellent verbal and written communications skills
- BA/BS degree in Mass Communication, Literature, Writing or equivalent
Company Industry
Recruitment / Placement Firm / Executive Search
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
- Content Management Systems
- Enterprise Software
- HR Sourcing
- Information Architecture
- Technical Writing
- User Research
- Adobe Captivate
- Copywriting
- Figma
- Content Strategy
- Taxonomy
- Writing Skills