Search Engine Optimization Specialist

Job Description

• Competitors research
• Create SEO Strategy
• Keywords plan
• Manage and execute search strategies clients across a variety of industries, using both paid search and organic tactics.
• Develop and implement link building strategy.
• Devise content strategies, research and test keywords, manage Pay-Per-Click campaigns, analyze click-through data and identify synergies between SEO and SEM to inform both strategies.
• Review and analyze company and clients’ sites for areas of improvement.
• Optimizing landing pages for search engine optimization.
• Researching and implementing content recommendations for organic SEO success.
• Research and analyze competitor advertising links
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Set SEO analysis market research and strategy.
• Create an effective SEO / SEM plan.
• Managing all SEO activities such as content strategy, link building and keyword strategy to boost rankings on all major search engine networks.

Job Requirements

• Years of experience: 3+ SEO & SEM
• An up-to-date, working knowledge of current, past, and projected trends in the SEO and Google Adwords
• Knows how to find a niche
• Solid understanding of online customer acquisition funnels.
• Excellent writing skills
• Having a technical background is a plus