Search Engine Optimization (SEO/SEM) Specialist

Job Description

• Plan and execute all web, SEO/SEM, marketing database, and display advertising campaigns.
• Maintain the company website on the first page in Google Search Engine at relevant keywords.
• Generate competitors analysis and identify strategy strength points as well as create plan for execution on SEO channels.
• Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimization.
• Managing all SEO activities Competitive analysis.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Knowing backlinks and keywords strategies.
• Creates AdWords Ads that will run on Google Search, Google Display Partners sites (if desired), and on mobile devices (if desired).
• Tests different ads, by creating different headlines and different ad copy.
• Managing bids on Search Engine platforms as well as managing SEO/SEM budget.