Handle all the marketing and advertising plans for the clients
Follow the old customers and find new customers.
Following up with the clients through meetings, calls and emails.
Assist in the planning of advertising campaigns for clients.
Working to deliver the advertising needs of our clients including an active role creating proposals and presenting them.
Being involved in client calls daily, and all meetings involving the clients advertising requirements and alongside the account manager, ensuring all their requirements are met.
Working with the account manager to brief creative, and third-party suppliers and assisting with the formulation of marketing ideas.
Managing client budgets and gaining all approvals necessary to proceed the work.
Understand their clients’ needs and objectives and liaise closely with them throughout campaigns, often on a daily basis
Negotiating with clients and agency staff about the details of campaigns; Presenting creative work to clients for approval or modification
Writing client reports, monitoring the effectiveness of campaigns
Meeting and liaising with clients to discuss and identify their advertising requirement.
Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Provides information by collecting, analyzing, and summarizing data and trends.
Protects organization's value by keeping information confidential.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Accomplishes marketing and organization mission by completing related results as needed.
Job Requirements
Media sales suits people who are naturally outgoing and sociable. An excellent telephone manner is essential as are written and oral communication skills. Media sales executives need to possess or develop the ability to persuade clients of the merits of the product they are selling.
They need good negotiation skills and the ability to respond to objections. Media sales executives need to be persistent, resilient and able to handle pressure but also be good listeners in order to understand clients’ needs. They need to have a good awareness of targets and revenue and have strong self-discipline and attention to detail.
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