Public Relations & Brand Strategy Manager

About the Job

A- Regional Cooperation:

• Liaison with global & regional teams regarding advertising campaigns & seasonal promotions.
• To share market insights, key economic indicators, religious / cultural pros & cons with the global team to develop an effective communication for the target customers.

B- Media Management:

• To formulate and implement media activity across the media in order to raise awareness, drive business and enhance brand reputation
• Negotiate with Media Buying House. Devise the media strategy and to execute effective media mix
• Editing and developing adaptations of television commercials and music /audio files for the campaign.
• To ensure that all media communications (i.e. press, radio TV, website, online/social media activity) is integrated with marketing and other strategic campaigns
• Disseminating all the copies of the TVCs to the relevant TV channels/publications and compiling analysis of media reports.
• Reconcile media invoices and agency bills.
• Production of localized TVCs and Animated Function Video, from concept to final TVC/Video.

C- Event Management (Launch & Media Events):

• Manage legal contract negotiations and execution (while protecting brand’s interest) with agencies/vendors.
• Planningof events from start to finish according to requirements, target audience and objectives
• Negotiate with and source the vendors and suppliers.
• Supervising all operations. Covering 360-degree aspects of the entire event.
• Selection of talent pool, finalizing celebrity list and event agenda.
• Coordinating simultaneously with event managers, hospitality partners, banquet staff, caterers and with local teams.
• Ensuring minimum gate crashing by deploying and coordinating with security teams at the entrances
• To utilize the latest tools, metrics and techniques; advising on new trends and best practice
• Ensure event is completed smoothly and step up to resolve any problems that might occur
• Analyze the event’s success and prepare reports

D- PR & Strategic Partnerships/Sponsorships:

• Liaison with Print & Electronic Media & News Portals. Maintaining a cordial relation with the stakeholders.
• Coordinate all public relations activities
• Leveraging existing media relationships and cultivate new contacts.
• Create content for press releases, byline articles and reports.
• Monitor, analyze and compiling PR reports on regular basis.
• Maintain cordial relations with media and celebrities and take leverage of video shout outs and picture stories on Instagram Facebook etc. Keeping an eye on the popular sports events/programs for collaboration.

Job Requirements

• Presentable
• Excellent Command of English Language
• Intensive Experience in the Public Relations & Brand Strategy field .
• Females highly preferred