Help identify target audiences and plan media campaigns.
Compare and negotiate rates, ad space, and airtime.
Equip clients' brief with an interactive strategic digital marketing plan.
Responsible for designing and executing integrated digital media campaigns on all digital platforms.
Plan & execute digital marketing strategies that aim at producing a positive ROI for the company. It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.
Build strategies for account expansion on spending and performance.
Own all steps of the ad operations process.
Text and display creative creation, split testing, and optimization.
Assist with performance reporting and post-campaign insight reports.
Source level CPA optimizations to hit product LTV and ROI targets.
Monitor AD and landing page performance via Google Analytics.
Proactively optimize purchased social media through A/B testing, landing page optimization, and targeting.
Execute the digital plan across all social media & digital platforms
Monitor costs and return on investment (ROI)/(Cost/lead)
Compare and negotiate rates, ad space and airtime.
Manage the budget. As the name implies, a digital media buyer is often the one in charge of physically taking care of the money transfer and bidding process.
As the ad is running, the digital media buyer will be expected to make recommendations for any changes that should be made to the campaign to optimize its conversion ratios.
You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.
Plan and assist in building all paid digital advertising campaigns to meet goals and manage pacing/budgets.
Prepare for tracking and monitoring online and offline goals and conversions.
Seek updates and remain current on all ad platform rules, regulations and best practices.
Job Requirements
Bachelor Degree in Marketing/Media or any related field
4+ yearsof proven experience as a media buyer.
Proven experience as Media Buyer or similar role; experience in digital media is preferred
Organizational and multitasking abilities
Experience with doing audience and buyer persona research
Attention to detail
Good numerical, analytical and research skills to evaluate campaigns
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