Markting Coordinator

Job Description

• Assist in the development and implementation of the company’s brand strategy
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for measuring program success
• Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
• Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
• Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data
• Support in establishing and evaluating a marketing strategy and plan by updating calendars and organizing and planning promotional presentations
• Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use
• Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts
• Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership
• Following up with the sales team on marketing leads and preparing the monthly report including leads statement and closing ratio

Job Requirements

• Bachelor’s degree in marketing, advertising,
• Past work experience as a marketing coordinator or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience with research using data analytics software
• Excellent writing, communication, and presentation skills
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint