Marketing Performance Manager

Job Description

• Drive end-to-end campaigns ; from establishing the strategy to campaign execution, measurement and reporting, ensuring clear communication throughout each step of the process.
• Work closely with the teams to set a marketing plan that will deliver on growth targets.
• Develop and oversee the execution of 360 degree growth and CRM campaigns .
• Allocate campaign budgets in the most efficient and effective way; able to understand the ROI and effectiveness of each campaign and tactics used.
• Work closely withvendorsverticals to launch nationwide and city-based marketing campaigns
• Understand customer behavior , have appropriate deep dives, focus groups etc. to collect on-ground actionable insights.
• Identify gaps and opportunities that are relevant to the business priorities and develop a 360 marketing approach to address them.
• Consistently monitor the market to ensurethat e Aswaaqis offering the best value across affordability, engagement, and acquisitions.
• You will be continuously testing new concepts and optimizing campaign results based on detailed analysis across the funnel and insights from our customer base
• Drive marketing partnerships that deliver growth (new users and reorders) and fit the brand values.
• Track and evaluate KPIs of marketing channels (SEM, display, retargeting, social,
• Affiliate, Mobile Networks ) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.
• Drive campaigns from planning to execution and beyond to meet key performance metrics.
• Constantly optimize marketing activities to improve return on investment.
• Allocate budgets and analyze and recommend modifications to ad spends.
• Collaborate with marketing teams to guide A/B creative tests and spend scaling tests on campaigns online to identify what works best.
• Optimize marketing budgets to minimize Cost per Acquisition (CPA) and efficiently scale new customers.
• Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets.