Marketing Associate

Job Description

Strategic Planning

• Participate in strategic planning and cascaded marketing objectives for each company
• Participate in the development of a digital marketing strategy and direction
• Responsible for reporting of the annual marketing plans, expense reports, budget tracking
• Responsible for ensuring all initiatives are completed timely and within budget
• Responsible for managing payments, supplier information and documents, and accurate invoicing

Digital Marketing

• Responsible for the development of the monthly social media content calendar in terms of copy and design
• Oversee design briefs and ensure quality control and consistent branding and tone of voice
• Responsible for update of the websites in terms of content and relevance
• Manage day to day issues with agencies related to SEO, SEM/digital advertising, and social media
• Support commercial with digital lead generation and qualification

Design, production, and event management:

• Responsible for the selection, negotiation and oversight of designers/agencies for all design of production materials such as corporate profiles, printing materials, company booths, etc.
• Work with administration team to oversee the production process
• Responsible for the management and execution of customer events and sponsorship opportunities
• Responsible for internal branding of all branches and ensure up to date state of all offices (in terms of branding)
• Support in employer branding events

Customer Experience

• Support customer facing teams in designing and optimizing customer experience online
• Report on customer NPS, quarterly satisfaction surveys, testimonials, and report on findings and recommendations for improvement

Public Relations:

• Support implementation of the company PR strategy, and coordinate implementation to relevant outlets for paid content, coverage and advertorials
• Responsible for building relationships with relevant network of reporters
• Support in establishing linkages with business chambers, associations, etc. for the purpose of data gathering and marketing opportunities
• Responsible for the management of media monitoring agency and data gathering to serve commercial objectives