Organize, commission and supervise the execution of ad-hoc quantitative and qualitative market research, contribute to the design of the surveys (sample & methodology definitions), select and brief research agencies.
Designing and writing discussion guides and questionnaires based on agreed objectives with brand teams.
Translating data findings into reports and insights that feeds in decision making process.
Supervise the reporting of the collected information by research agencies
Provide the commissioned agencies with the necessary information (new brand introductions, morphing, de-listing..), control data quality and update questionnaires as needed. In addition to supporting them to translate the findings into actionable insights.
Pro-actively prepare and deliver business-relevant oral presentations and/or summary memos to internal stakeholders.
Assist business development department in providing them with relative market information inside and outside Egypt to help the business to expand its services offshore.
Conducting desk researches to obtain relevant information to the business.
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