Digital Marketing Specialist -work from home

About the Job

• Design, develop, execute, and manage all marketing campaigns and events to generate leads.
• Develop and manage digital marketing budgets.
• Inform clients and prospects of services through creative marketing strategies.
• Measure and report performance of all digital channels and assess against goals (ROI and KPIs).
• Understand the lifecycle of customers and identify opportunities for growth and optimization.
• Run marketing campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategies, and drive execution of the campaign through to completion.
• Create posts on social media platforms to further our platform and moderate all social media channels and website.
• Moderate all social media platforms and the Company’s website, which includes actively responding to customers on these platforms as required.
• Manage and enhance SEO strategies on all online channels.
• Collaborate with other teams to promote offerings.
• Investigate and test new channels to communicate with our existing customers. Content Creation
• Manage the company’s website and update it as needed.
• Identify customers’ needs and gaps in our content and recommend changes/updates.
• Write a clear marketing copy to promote our services.
• Prepare newsletters and email shots content for email campaigns
• Research and write articles to be listed on the platform.

Job Requirements

• Years of Experience: 2-4 years
• Max. Age 30
• Qualification/Degree: Minimum Bachelor’s degree in Marketing, or related field.
• Gender Preferred female, however, would consider either gender if all requirements are met.
• Preferred Industry Events or digital marketing.
• Excellent knowledge of social media platform best practices i.e. Facebook, Instagram, YouTube, and Pinterest.
• Knowledge of website and marketing analytics tools is a plus (i.e. Google Analytics, SEMRush, etc.)
• Excellent knowledge of Adobe Photoshop and Illustrator.
• Strong communication, presentation and leadership skills.
• Excellent writing and communication skills in English and Arabic.
• Experience with using WordPress is preferable  Fluent in English and Arabic.