Digital Marketing Specialist

About the Job

• Digital Marketing Specialist will be charged with managing a number of client’s social media
• Profiles and executing the marketing strategy. The successful candidate will develop and
• Maintain but not limited to blogs, video feeds, trending social networking sites and resource
• Centers. The candidate will be responsible for providing the customers with comprehensive
• Analytics, data presentations, and resource management reports. This candidate will have a
• Demonstrated history of working in a fast-paced environment while delivering multiple projects
• On schedule, on budget and with no errors.

Responsibilities:

• Build and execute social media strategy through competitive research, platform determination, bench-marking, and messaging and audience identification
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (Creative, commercial, and project managers) to manage reputation, identify key players and coordinate actions.
• Creating and managing monthly promotions.
• Using analytical tools such as Google Analytics, Hoot suite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.

Job Requirements

• Proven working experience in social media marketing or as a digital media specialist
• In-depth knowledge and understanding of social media platforms and their respective
• Participants (LinkedIn, Facebook, YouTube, Twitter, Snapchat etc.) and how they can be deployed.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and good understanding of major marketing channels.
• Positive attitude, detail and customer oriented with good multitasking and organizational ability.
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations
• Aware by other digital marketing tools such SEO/SEM marketing, Email marketing, PPC campaigns is PLUS