Digital Marketing Senior Executive -work from home

About the Job

• We are looking for aDigital Marketing and SEO Senior Executive who will execute all search engine optimization and performance digtal marketing activities.
• The ideal candidate will take the traditional digital marketing model and provide value-added insights on A/B testing practices, blog posts, online campaigns, SEO Optimization, viral content, and technical analysis, while monitoring user engagement across our websites.
• He/She must provide a comprehensive competitive analysis and digital plans that achieve robust and sustainable growth.
• Supervising marketing activities, and campaigns, making sure they cater to local and global audiences are their main KPIs.
• They will be responsible for providing SEO Keywords and healthy Backlinks Strategy to increase rankings on all major search networks, maximize ROI, and convert visitors into customers.
• Identifying gaps in our content or areas of improvement in our web design is a plus. However, he/she must be familiar with current SEO techniques, and has to be organised and results-oriented.
• Conducting on-going keyword research and lead scoring activities, using various digital tools, e.g. SemRush, HubSpot, Google Marketing Platform, Ahrefs, Moz, Hootsuite, etc.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Conducting Paid Ads, optimize online adverts through Google Adwords, Facebook etc. to increase sales.
• Tracking important SEO and performance marketing metrics; including organic traffic, conversion rates, and time spent on page, etc.
• Executing website page optimization, boosting conversion rates, and maintaining conversion funnels.
• Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns.
• Collaborate with UX Designers and CMS Developers to keep track of website performance and technical issues.
• Supporting content with healthy backlinks to drive more traffic and customer engagement.
• Setting up Google Data Studio to monitor revenue performance and present regular reports to the commercial team.
• Ensure SEO best practices and recommendations that lead to organic SEO success and tangible conversions.
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Monitor and report paid ads ROI.

Job Requirements

• Full-time job, working from home. One day office attendance for the weekly Marketing team meeting or upon request.
• Fair experience with Photoshop to design or edit static and animated gif Ads for on-line campaigns.
• Familiar with Google Ads and able to run and optimise the cost-effective campaign.