Digital Marketing Manager

Job Description

• Planning & Executing all digital marketing strategies including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Managing all social media platforms to boost brand awareness.
• Monitoring & Generating needed reports such as performance, campaign chart, ROI, and KPI.
• Develop and monitor campaign budgets.
• Conversion rate optimization.
• Competitive intelligence gathering and analysis.
• Identify industry-specific keywords and key phrases.
• Track keyword rankings and provide regular reports.
• Articulating marketing strategies based on ongoing events.
• Providing recommendations for future strategies initiatives through competitive & financial analysis for the market.
• Brainstorm new and creative growth strategies.
• Developing & Updating creative online & offline content on different social platforms & company projects (Web Development, sponsored Advertising campaigns, etc.…).
• Provide internal reports on a regular basis.
• Execute new and creative collaborations among technologies and platforms.
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts).
• Manage end-to-end digital projects.
• Establish our web presence to boost brand awareness.
• Maintain a strong online company voice through social media.
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
• Suggest and implement direct marketing methods to increase profitability.
• Identify trends and insights
• Allocate marketing investments
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics.

Job Requirements

• Proven working experience in digital marketing
• BS/MS degree in marketing or a related field
• Experience in setting up and optimizing Google AdWords campaigns
• Excellent understanding of digital marketing concepts and best practices
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Familiarity with web design and content management systems
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Highly creative with excellent analytical abilities and data-driven thinking.
• Outstanding communication and interpersonal skills.
• Strong analytical skills and data-driven thinking.
• Up-to-date on the latest trends and technologies in digital marketing.
• Fluency in English
• Solid experience in Facebook Ads
• Experience inReal Estatefield is aMUST*