Digital Marketer

Job Description

• Perform keyword research and content recommendations to support the launch of a new campaign
• Create a content strategy that supports awareness and conversion goals
• Review PPC campaign plans providing support to our PPC specialists
• Collaborate with designers on a new landing page, leading the charge on CRO
• Ideate with the marketing team on ways to include more A/B testing within our projects
• Talk to developers about technical SEO fixes on a client's site
• Get in the weeds with Google Analytics to come up with ideas to make strategic or tactical improvements
• Create a workflow in CRM to automate an email campaign
• Write a blog for the website
• Develop mass emailing campaigns

Job Requirements

WE'RE LOOKING FOR SOMEONE WITH…

• Excellent command of spoken and written English is a must.
• Bachelor degree in marketin /media or related
• Proven experience with SEO and the work that goes into making Google (and users) love websites. From keyword research to on-page optimization, you can deliver results.
• Respect for Google Analytics and the treasure trove of information it can provide. You should have strong experience with web analytics and communicating the story around overall performance.
• Experience creating content marketing roadmaps.
• A strategic and creative thinker – always focusing on innovative, but measurable client solutions.
• Strong work ethic is defined by quality-first work and attitude.
• The desire to stay on top of industry trends and share that knowledge.
• 3+ years in a digital marketing role. Agency work is a plus.
• Experience in healthcare marketing is a huge plus.