Account Executive (Influencer Marketing)

Job Description

Job Brief

• We are looking for a dynamic, high-performing Account Executive to look over our influencers' accounts.
• The role demands leveraging working relationships across clients as you will have to maintain a high level of client satisfaction by meeting all their goals and the company’s ones.

Responsibilities:

• Working to understand Advertisers’ business strategy, marketing goals and objectives.
• Performing market research identifying -target audiences- and focus areas.
• Developing Advertisers’ communications plans with schedules, priorities, responsibilities and briefs, identifying key influencers and channels that will increase the Advertisers’ performance marketing goals.
• Executing planned campaigns to meet revenue, growth and ROI goals.
• Analyzing influencers posts and performance to suggest strategy and tactics to optimize and exceed the campaigns’ objectives.
• Developing a positive relationship with advertisers.
• Keeping advertisers up to date on new program/projects/budgets enhancements.
• Respond to advertisers’ inquiries, troubleshoots issues and engages advertisers with the goal to activate or optimize relationships.
• Negotiating with the Advertisers regarding upselling and cross selling offers, and handle any imminent disputes
• Staying on top of trends and plugged into the digital influencers community.
• Tracking and analyzing campaign performance and recommend improvements with influencers.
• Supporting influencers with posts ideas, scripts and scenarios.
• Providing detailed analysis of key metrics and program tracking techniques to increase influencers campaigns efficiency and ROI.
• Ensuring that influencers’ activities are monitored and performance is analyzed properly
• Communicating project status and updates to all internal delivery teams to ensure meeting the campaigns objectives.
• Communicating project successes, risks, and upcoming priorities to all stakeholders.
• Preparing weekly, quarterly and end of year reports - on accounts level.