Director, Marketing jobs in majid al futiam in Dubai, UAE | Job-Id 685665
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Director, Marketing

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Director, Marketing

Majid Al Futiam

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Director, Marketing

Majid Al Futiam

Director, Marketing

Majid Al Futiam - Dubai - UAE

Exp : 2 - 2
AED 0 - 0
1

Exp : 2 - 2
AED 0 - 0
1
Few days ago

Job Description

Job ID : 685665

This role is responsible for developing and implementing the overall Mall Marketing Strategy for the UAE portfolio that aligns with the Majid Al Futtaim Shopping Malls Business Unit strategy.

The Mall Marketing Director should work closely with the Mall Marketing & Corporate Marketing teams to:
• Generate Footfall
• Drive sales conversion
• Ensure creativity and innovation is an ongoing process in setting marketing plans and campaigns
• Deliver campaigns that build on our brand positioning strategies
• Maintain excellent relationships with tenant partners
• Boost the loyalty program (SHARE) value perception and membership engagement.

Role Details – Key Responsibilities and Accountabilities:
• Own the development of the Mall Marketing strategy, in coordination with the Head of Marketing and Regional Managing Director and in alignment with the business priorities.
• Direct the Mall Marketing teams on creating Strategies for each asset in alignment with Management teams, ensuring a robust marketing calendar is in place with all elements of the marketing mix considered to drive awareness, footfall, sales and ROI.
• With the Marketing team, develop and deploy digital marketing strategies to drive traffic to web platforms, activate social platforms with quality reach and engagement, and work with corporate marketing team to launch omnichannel features that vastly improve the in-mall customer experience and drive engagement.
• Lead on the development of a customer segmentation strategy that should: define what customer group to go after, know as much about our detractors, and where our competition is strong / weak in order to define where we need to play and what we can claim that no one else can.
• Work with leasing to add value to tenants in MAF Malls through insights and digital tool adoption, increase tenant collaboration through joint marketing plans, jointly pitch to new innovative retail and F&B brands not present in our malls.
• Increase the loyalty program (SHARE) sales penetration, and where there is no SHARE use e-coupon to collect transactional data for personalization & automate CVM Analytics initiatives to drive footfall, sales, cross sell and repeatability.
• Spearhead the development and delivery of the ‘City Centre’ or ‘Mall of’ brand positioning to ensure a strong brand identity and that this powers all decisions regarding Marketing plans, Activations, Events and Communications.
• Co-own the Voice of the Customer program working with the corporate Marketing team and Asset Managers to run continuous improvement programs to find innovative solutions to consistent pain points.


Job Industry

Retail

Department / Functional Area

Marketing / Brand Management / Marketing Research / Digital Marketing

Key Skills


About Company

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Across our operations, we create innovative brands, destinations and spaces that burst with ingenuity. We strive to incubate happiness by creating great moments for everyone, everyday. This was the vision of our founder, Majid Al Futtaim, which is as relevant today as it was over 26 years ago.