Marketing Manager

• Establishes marketing goals based on past performance and market forecasts.
  
• Oversees current offerings and comes up with initiatives for new products.
  
• Researchess and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
  
• Develop detailed marketing plans for all media channels and sales team.
  
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
  
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
  
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
  
• Works within the department budget to develop cost-effective marketing plans for each product or service.
  
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to the top management.
  
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
  

Requirements

• BSc/MSc degree in Marketing or related field.
  
• 6 - 8 years of experience as a Marketing Manager.
  
• Intimate understanding of traditional and emerging marketing channels.
  
• Excellent communication skills.
  
• Ability to think creatively and innovatively.
  
• Budget-management skills and proficiency.
  
• Professional judgment and discretion that comes from years of experience in the field.
  
• Analytical skills to forecast and identify trends and challenges & Solid knowledge of website analytics tools.
  
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.