Haier

حول Haier

Established in 1984, Haier Group is a world-leading provider of solutions to beautiful life. In the process of innovation and entrepreneurship, Haier always upholds the principle of “prioritizing people's value”. Mr Zhang Ruimin, chairman of Haier Group Board of Directors and CEO, proposed the Rendanheyi Model, whose contemporary features, universality and social characteristics have achieved trans-industry and trans-culture fusion and duplication. Focusing on user experience and keeping abreast of the times, Haier started off as a collectively owned, small factory on the verge of bankruptcy before growing into an ecosystem that leads the IoT era and the sole IoT ecosystem brand among the BrandZ Top 100 Most Valuable Global Brands. In 2018, Haier Group generated a global turnover of RMB 266.1 billion, a year-on-year increase of 10%; its global profits and taxes exceeded RMB 33.1 billion, a year-on-year increase of 10%; and its ecosystem revenue reached RMB 15.1 billion, a year-on-year increase of 75%. To date, Haier has successfully incubated four listed companies, two unicorn companies and 12 quasi-unicorn and gazelle companies. Moreover, Haier has established ten major R&D cent ers, 25 industrial parks and 122 manufacturing centers globally. It owns a number of smart-appliance brands, including Haier, Casarte, Leader, GE Appliances from the U.S., Fisher & Paykel from New Zealand, AQUA from Japan and Candy from Italy , service brands such as RRS, Yingkang Life and COSMOPlat; and cultural and creative brand such as Haier Brothers.