Web Content Specialist (Marketing Coordinator)

Multinational Mass Media and Entertainment corporation is currently hiring a Web Content Specialist (Marketing Coordinator). As a Web Content Specialist, you'll join the direct-to-consumer digital video streaming business team by maintaining and prioritizing a roadmap of landing pages based on evolving business goals.

Job Title: Marketing Coordinator (Web Content Specialist)
Location: New York, New York (Remote)
Duration: 02+ Months
Contract Type: W2
Remote Flexibility: Yes, 100% remote for the Right candidate, but the Manager is looking for an ideal candidate who could be comfortable working EST hours

Summary:

This role will work on the Growth Marketing team on the Product Marketing (Landing Pages) sub-team. This role will report to the Sr. Product Marketing Manager and will be responsible for the end-to-end development and maintenance of landing pages.

Roles & Responsibilities:

• Partner with Growth and Brand Marketing stakeholders to extend paid marketing strategy into a seamless and high-performing landing page experience.
• Contribute to cross-functional go-to-market (GTM) campaign launch decks for Originals marketing campaigns.
• Work with Domain Services team to purchase net new domains and redirect to landing pages, as needed.
• Partner with the Product Marketing (Landing Pages) team to merchandise high-marketing priority content across the website.
• Conduct competitive research and become the industry best practice expert; track marketplace trends and educate the team on the latest, best, and most innovative experiences.

Minimum & Desired Qualifications:

• The candidate should have strong experience in a CMS-based web production environment with a strategic background in optimizing web marketing experiences against SEO and conversion KPIs.
• 2+ years of web production experience; developing and optimizing landing pages.
• Bachelor's degree required.
• Experience working with CMS platforms either vendor (e.g. Adobe Experience Manager, Acquia Drupal) or proprietary.
• Comfortable working in Figma (or learning to work in) to create landing page mockups to illustrate landing page strategy and landing page design.
• Comfortable working in (or learning to work in) Airtable or similar Project Management software.
• Familiarity with landing page and content marketing concepts, including SEO, user experience, paid marketing, and website-focused goals and KPIs.
• Familiarity with navigating and using an analytics platform (e.g. Adobe, Google, etc.)
• Basic understanding of Adobe Photoshop to make minor adjustments to images for the landing page.

Skills : web production,marketing