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Marketing Analytics Manager
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Marketing Analytics Manager

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4-5 سنوات

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عدد الوظائف الشاغرة

1 وظيفة شاغرة

الوصف الوظيفي

رقم الوظيفة : 1784187

MDG has an exciting opportunity for a Marketing Analytics Manager who will work alongside the Media, Digital Technology and Client Services teams to develop actionable intelligence and insights for clients and the agency.


Responsibilities:

  • Work with internal stakeholders to understand data sources, processes and KPIs, and build dashboard and tools to help teams effectively track these measures

  • Help identify KPIs and calculate metrics, including CPM, CPC, CPE, CPA, ROI, etc.

  • Develop intuitive, scalable dashboards, reports and analyses to track performance and aid in planning and decision-making

  • Analyze complex data sets and transform raw data into actionable insights that ensure marketing efforts are effectively driving awareness, conversion, growth and revenue

  • Identify, measure and track customer acquisition cost and ROI utilizing a variety of methods, including performing match backs

  • Utilize data warehousing, ETL and visualization tools, such as Looker, PowerBI, Domo, etc., to build and maintain efficient and scalable processes and reports

  • Gather and analyze data for target profiling and audience segmentation

  • Proactively monitor dashboards to identify trends and suggest optimizations to marketing efforts

  • Present the summary and interpretation of marketing data, including campaign and web analytics, and provide insight and recommendations to marketing teams and clients

  • Assist with campaign tagging and tracking implementation as well as ongoing management and maintenance leveraging Google Tag Manager, Google Analytics (GA4) and other digital marketing platforms

  • Assist in developing insights relating to the customer and attribution modeling

  • Perform other duties and projects as assigned by leadership



Requirements

  • 3+ years hands-on experience in marketing data analytics or similar field

  • Bachelor s degree in Digital Marketing/Mass Media Communications or related fields

  • Experience managing large datasets in different formats such as Excel, Access, SQL database, online sources, data warehouses, etc. is highly desired

  • Experience with business intelligence, ETL and data visualization platforms such as Google Data Studio (required), PowerBI, Tableau, Domo, etc is highly desired

  • Ability to communicate complex findings in a structured and clear manner to a non-technical audience, and operate in a fast-paced, dynamic team environment

  • Experience with digital marketing data sources and tools such as Google Analytics (required), Google Ads (required), Google Tag Manager (required), Meta (required), Yelp, Waze, CallRail, Marchex, Zapier, etc.



Benefits

We offer a full benefit package, a competitive salary and 401K plan.

3+ years hands-on experience in marketing data analytics or similar field Bachelor s degree in Digital Marketing/Mass Media Communications or related fields Experience managing large datasets in different formats such as Excel, Access, SQL database, online sources, data warehouses, etc. is highly desired Experience with business intelligence, ETL and data visualization platforms such as Google Data Studio (required), PowerBI, Tableau, Domo, etc is highly desired Ability to communicate complex findings in a structured and clear manner to a non-technical audience, and operate in a fast-paced, dynamic team environment Experience with digital marketing data sources and tools such as Google Analytics (required), Google Ads (required), Google Tag Manager (required), Meta (required), Yelp, Waze, CallRail, Marchex, Zapier, etc.

نوع التوظيف

دوام كامل

نبذة عن الشركة

0-50 موظف
الإبلاغ عن هذه الوظيفة
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