MDG has an exciting opportunity for a Marketing Analytics Manager who will work alongside the Media, Digital Technology and Client Services teams to develop actionable intelligence and insights for clients and the agency.
Responsibilities:
Work with internal stakeholders to understand data sources, processes and KPIs, and build dashboard and tools to help teams effectively track these measures
Help identify KPIs and calculate metrics, including CPM, CPC, CPE, CPA, ROI, etc.
Develop intuitive, scalable dashboards, reports and analyses to track performance and aid in planning and decision-making
Analyze complex data sets and transform raw data into actionable insights that ensure marketing efforts are effectively driving awareness, conversion, growth and revenue
Identify, measure and track customer acquisition cost and ROI utilizing a variety of methods, including performing match backs
Utilize data warehousing, ETL and visualization tools, such as Looker, PowerBI, Domo, etc., to build and maintain efficient and scalable processes and reports
Gather and analyze data for target profiling and audience segmentation
Proactively monitor dashboards to identify trends and suggest optimizations to marketing efforts
Present the summary and interpretation of marketing data, including campaign and web analytics, and provide insight and recommendations to marketing teams and clients
Assist with campaign tagging and tracking implementation as well as ongoing management and maintenance leveraging Google Tag Manager, Google Analytics (GA4) and other digital marketing platforms
Assist in developing insights relating to the customer and attribution modeling
Perform other duties and projects as assigned by leadership
Requirements
3+ years hands-on experience in marketing data analytics or similar field
Bachelor s degree in Digital Marketing/Mass Media Communications or related fields
Experience managing large datasets in different formats such as Excel, Access, SQL database, online sources, data warehouses, etc. is highly desired
Experience with business intelligence, ETL and data visualization platforms such as Google Data Studio (required), PowerBI, Tableau, Domo, etc is highly desired
Ability to communicate complex findings in a structured and clear manner to a non-technical audience, and operate in a fast-paced, dynamic team environment
Experience with digital marketing data sources and tools such as Google Analytics (required), Google Ads (required), Google Tag Manager (required), Meta (required), Yelp, Waze, CallRail, Marchex, Zapier, etc.
Benefits
We offer a full benefit package, a competitive salary and 401K plan.
3+ years hands-on experience in marketing data analytics or similar field Bachelor s degree in Digital Marketing/Mass Media Communications or related fields Experience managing large datasets in different formats such as Excel, Access, SQL database, online sources, data warehouses, etc. is highly desired Experience with business intelligence, ETL and data visualization platforms such as Google Data Studio (required), PowerBI, Tableau, Domo, etc is highly desired Ability to communicate complex findings in a structured and clear manner to a non-technical audience, and operate in a fast-paced, dynamic team environment Experience with digital marketing data sources and tools such as Google Analytics (required), Google Ads (required), Google Tag Manager (required), Meta (required), Yelp, Waze, CallRail, Marchex, Zapier, etc.