• Concede plans and execute all digital marketing campaigns through available channels (Owned Media, Paid Media and Earned media).
• Manage, plan and execute all digital marketing campaigns through available digital channels (Social Media, website and google ads)
• Responsible for the campaign brief details to the Advertising Agency for campaign Ad and selection of media channels booking and negotiations with the Agency including all the marketing promotion & campaign BTL materials with the agency.
• Monitor Pre & Post Campaign progress and activities at the centres with the coordination of ROGM’s & Service Managers.
• Plan service product branding materials for all the service centres and maintain the standards of the brand I.D in the centres and promotion.
• Follow media monitoring (print & electronic) for competitors’ activities and for industry trends.
• Responsible of the events for internal associates GSO -training programs, campaign events and P.R release through print media.
• Implement strategies/tools for digital/online communications such as blogs, e-newsletters/e-publications, videos, and webinars.
• Oversee functionality of the Body and Paint Social Platforms and web site and content management system on a day-to-day basis, ensuring content is updated as needed and keeping within brand, messaging, and legal guidelines.
• Help develop and document best practices/guidelines for staff users/content contributors