Etihad Etisalat (Mobily) is a Saudi company established in 2004. The Company’s major shareholders are Etisalat Emirates Group (27.99%) and the General Organization for Social Insurance (6.90%). The remaining shares are owned by institutional and retail investors. As the winning bidder for Saudi Arabia’s second GSM license in 2004, Mobily ended a monopoly in the wireless indus to provide mobile telecommunications services nationwide. After a six-month preparatory phase, it launched commercially in May 2005, acquiring over one million subscribers in its first 90 days of operation. In 2006, the GSM Association named Mobily the fastest growing mobile operator in the Middle East and North Africa. The same year, it launched 3.5G services, with 4G services introduced in 2011 and 5G services in 2019.