Social Media Specialist

Job Description

• Develop, implement and manage our social media and marketing strategy.
• Identify and monitor social media KPIs.
• Design & oversee SM content on Facebook, Instagram & LinkedIn
• Monthly, quarterly and annual reports to management.
• Build, plan and implement the overall digital marketing strategy.
• Oversee all company social media accounts, respond to messages, and divert to relevant channel when needed.
• Research competitors and provide suggestions for improvement.
• Stay up to date with the latest social media strategies and technologies.
• Use relevant social media marketing and analytics tools as needed (e.g., Buffer).
• Monitor SEO and user engagement; suggest relevant optimization.
• Create, budget and manage campaigns:
• Identify & hire stakeholders (photographer, copywriter, etc.)
• Coordinate with all relevant parties
• Design & budget campaign from concept to full realization
• Create and update company profile and presentations
• Maintain and update company image through clear guidelines
• Present data driven forecasted plan with estimated budget to management.

Job Requirements

• Fluent in English and Arabic
• Excellent knowledge of Facebook, Instagram and LinkedIn
• Good understanding of SEO, web traffic metrics & social media KPIs
• Proficient web design and presentation skills (e.g., Photoshop, InDesign, Illustrator, PowerPoint)
• Time management and communication skills
• Copywriting background preferred