Senior Social Media Specialist

Job Description

• Develop, implement and manage multiple social media platforms
• Manage monthly paid media campaign for all brands by working closely with our Media Buying agency
• Assess on monthly basis the performance of our paid digital ads campaigns and set KPI’s for our media agency and work on action plans needed
• Creating consistent, meaningful content on all social media platforms, includingreviewing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Train and monitor our customer service team overall pages moderation performance and take needed corrective actions
• Monitor SEO and user engagement and suggest content optimization
• Manage and oversee social media content Proposes new ideas and concepts
• Monitorand report any inappropriate problems.
• Define most important social media KPIs
• Measure the success of every social media campaign
• Track and analyze competitors’ platforms and marketing activities on weekly basis.
• Stay up to date with the latest social media best practices and technologies
• Work with copywritersand brand managers to ensure content is informative and appealing
• Prepare and submit reports on timely manner

Job Requirements

Education & Experience:

• BSc degree in Marketing or relevant field.
• From 3 to 5 years of experience as a Social Media Specialist or similar role.

Technical Competencies:

• Social Media Strategist using social mediachannelsfor brand awareness andengagements
• Previous experience in media buying strategies and optimizations
• Understanding of SEO and web traffic metrics
• Experience with buyer persona research
• Good understanding of social media KPIs

Other skills & Competencies:

• Excellent multitasking skills
• Team player, critical thinker and problem-solving skills
• Good time-management skills
• Strong interpersonal and communication skills
• Reporting skills