Senior Media Buyer

Job Description

• Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Google Marketing Platform, Email Marketing, and Social Media Campaigns
• Proactively optimize all digital media campaigns and native ads through A/B testing, landing page optimization, and targeting.
• Optimizing the App conversation rate by well-targeting and retargeting the app users through all networks.
• Managing all the data attribution, creating events for understanding the user experience, and link the In-app activities with the platform source.
• Analyze the App insights and data through the app tracking platform and firebase.
• Perform technical site analysis, competitive/keyword research and link analysis on an ongoing bas
• Assist with performance reporting and post-campaign insight reports.
• Source level CPA optimizations to hit product LTV and ROI targets.
• Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis.

Job Requirements

• Minimum 4 years experience.
• Previous experience in App campaigns.
• Good numerical, analytical and research skills to evaluate campaigns
• Proficiency in Google Ads,​native ads and Google Tag Manager.
• Understanding of SEO and web traffic metrics
• Experience using tools such as Firebase, AppsFlyer, Kochava, Google Marketing Platform and Google analytics.