Senior Digital Marketing Specialist

Job Description

• Manage, plan and execute all GDN, SEO/SEM, marketing database, email, social media, and web campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Develop and manage E-commerce sales strategy.
• Responsible for handling our E-commerce website.
• Coordinating with graphic designers for social media designs.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimizes user funnels.
• Strategize, design, plan and measure PPC, SEO, social media, email, and content.
• Experience managing corporate websites with the primary goal of lead generation (Conversion Rate Optimization).
• Research advertising trends
• Research competitors’ pricing and products
• Decide on the appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns
• Manage day-to-day communications with our internal departments or agency.
• Work in content marketing to help inform content strategy, develop campaign-specific messaging and align programs with ongoing copywriting initiatives.
• Project Management: Create, maintain and execute project plans, timelines, updating Smartsheet, Trello, Notion, Asana, Microsoft Planner, and other project-management tools.

Job Requirements

• BS/MS degree in marketing or a related field.
• 5+ years of digital campaign management experience with direct responsibility for pipeline goals; experience in startup level environment preferred.
• Extremely experienced in digital tool Experience – using the full portfolio of digital tools: GA, GTM, HubSpot, SEMrush, Buzzsomo, Ahrefs, SE Ranking, Facebook Ads Manager, YouTube, and Titoki.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Manage, Plan and execute direct marketing campaigns.
• Extremely experienced in setting up and optimizing, executing Google Ads campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Analyzing campaign performance and compiling and presenting detailed reports with proactive insights.
• Excellent communication, presentation, and collaboration skills with obsessive attention to detail
• Fierce dedication to data quality to ensure accurate KPI tracking and adept at generating reporting presentations and dashboards
• Ability to work in a fast-paced environment while meeting strict and aggressive deadlines.
• Data-driven problem solver who is relentless in finding answers in complex situations.
• Have a strong understanding & experience of the digital marketing landscape, including web marketing, App Marketing, content marketing, marketing automation, search engine marketing, user experience, and digital analytics.