Media Buyer

Job Description

Responsibilities:

• Help identify target audiences and plan media campaigns.
• Compare and negotiate rates, ad space, and airtime.
• Equip clients' brief with an interactive strategic digital marketing plan.
• Responsible for designing and executing integrated digital media campaigns on all digital platforms.
• Plan & execute digital marketing strategies that aim at producing a positive ROI for the company. It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.
• Build strategies for account expansion on spending and performance.
• Own all steps of the ad operations process.
• Text and display creative creation, split testing, and optimization.
• Assist with performance reporting and post-campaign insight reports.
• Source level CPA optimizations to hit product LTV and ROI targets.
• Monitor AD and landing page performance via Google Analytics.
• Proactively optimize purchased social media through A/B testing, landing page optimization, and targeting.
• Execute the digital plan across all social media & digital platforms
• Monitor costs and return on investment (ROI)/(Cost/lead)
• Compare and negotiate rates, ad space and airtime.
• Manage the budget. As the name implies, a digital media buyer is often the one in charge of physically taking care of the money transfer and bidding process.
• As the ad is running, the digital media buyer will be expected to make recommendations for any changes that should be made to the campaign to optimize its conversion ratios.
• You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.
• Plan and assist in building all paid digital advertising campaigns to meet goals and manage pacing/budgets.
• Prepare for tracking and monitoring online and offline goals and conversions.
• Seek updates and remain current on all ad platform rules, regulations and best practices.

Job Requirements

• Bachelor Degree in Marketing/Media or any related field
• 4+ yearsof proven experience as a media buyer.
• Proven experience as Media Buyer or similar role; experience in digital media is preferred
• Organizational and multitasking abilities
• Experience with doing audience and buyer persona research
• Attention to detail
• Good numerical, analytical and research skills to evaluate campaigns
• Proficiency in Google Ads, Google Tag Manager.
• Understanding of SEO and web traffic metrics