- Identify and crafting main media messages.
- Develop strategies and goals.
- Execute strategic tasks and monitoring outcomes.
- Prepare reports and marketing presentations.
- Produce necessary marketing materials.
- Develop and implement internal brand management strategies.
- Develop and implement social media plan aimed at involving new audiences online
- Manage and deliver an online content plan, including the commissioning, production, and quality control of online content relating to audio, video and written content such as blog posts
- Work closely with the R&D & BD Teams ensure that the digital communications align with and support wider objectives.
- Ensure all marketing materials produced have a positive visual impact.
- Enforce and follow brand guidelines, ensuring the brand recognition grows within the target market.
- Generate sales leads through electronic communications such as email campaigns, pay per-click adverts, social media and website optimization for all products, services and events.
- Liaise with external contacts such as designers, print agencies and editors.
- Manage the distribution of marketing material.
- Maintain and update the internal CRM (contact management) database.
- Plan, organize and promote product specific events such as conferences, seminars, receptions and exhibitions; and attend where required.
- Conduct market and customer research
Work Location:
Requirements
- University degree in Business Administration, Marketing
- 4-5 years of experience as Marketing Lead
- English Fluent - Based in Cairo/Giza
- A strong attention to detail is required.
- Strong analytical and problem-solving skills.
- Ability to work independently and with minimal supervision
- Proven experience as a Digital Marketing Executive or similar
- Excellent understanding of digital concepts and best practice
- Excellent communication and interpersonal skills
- Experience in creative content writing
- Perfect knowledge of web analytic tools
- Experience in B2B social media, Google AdWords and email campaigns and SEOSEM
Benefits
Sustainable career pathway
Medical and Social Insurance
University degree in Business Administration, Marketing 4-5 years of experience as Marketing Lead English Fluent - Based in Cairo/Giza A strong attention to detail is required. Strong analytical and problem-solving skills. Ability to work independently and with minimal supervision Proven experience as a Digital Marketing Executive or similar Excellent understanding of digital concepts and best practice Excellent communication and interpersonal skills Experience in creative content writing Perfect knowledge of web analytic tools Experience in B2B social media, Google AdWords and email campaigns and SEOSEM