Marketing Communications Specialist

Job Description

• Collaborates with sales or marketing representatives to fully understand product and communication needs.
• Become the focal point between Cashcall and external agencies (digital & offline agencies)
• Co-ordinate with suppliers, handling client queries and troubleshooting on the day of the campaign launching to ensure that all runs smoothly
• Collaborate and proactively engage with cross-functional teams across marketing, sales, and customer service to coordinate, communicate and optimize programs to develop messaging and contact the targeted media outlets to release the advertisement
• Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
• Organize, oversee and analyze marketing strategy and activities
• Execute the ATL & BTL marketing collaterals for any new product/promotion launching
• Follow up on campaign design and structure from the initial brief phase till the full launch
• Prepare an advertising schedule that suggests how many ads will run per week and how long the advertising campaign will last
• Found combination of media that that will enable the market to communicate the message in the most effective manner possible at the minimum cost
• Worked with the press, television, radio, and new media, in particular the internet, as well as more unusual platforms
• Determine media strategy.
• Presents design ideas and recommendations.
• Organize & attend trade shows, events, and community fairs and staff the company booth.
• Performs other duties as assigned.

Job Requirements

• Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field.
• 2-4 Years of experience
• Advertising Agency experience is an asset.
• Strong communication skills: write and tailor content for specific audiences that demonstrates a deep understanding of messaging, positioning, and stakeholder needs.
• Proactive approach to the role.
• Be able to adapt and change directions in an instant.
• Brand knowledge full-scale internal & external branding projects.