Digital Marketing Manager - remote

Responsibilities:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Maintaining our social media presence across all digital channels.
• Analysing IT market trends and preparing forecasts.
• Promoting & increasing brand awareness and market share.
• Coordinating digital marketing strategies with the company board and social media team.
• Overseeing branding, advertising, and promotional campaigns using the company different platforms.
• Up to date with the latest trends and best practices in [removed] marketing measurement.
• Deploying successful marketing campaigns and own their implementation from ideation to execution.
• Producing valuable and engaging content for our website and blog that attracts and converts our target groups.
• Collaborate with agencies and other vendor partners.
• Measuring and reporting on the performance of marketing campaigns, gaining insight, and assessing against goals.
• Analysing consumer behavior and adjusting email and advertising campaigns accordingly.

Job Requirements

Qualifications:

• BSc/MSc degree in Marketing or related field.
• At least5 years of experienceas a Digital marketing manager in a software house.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, social media, lead generation campaigns, copywriting, and performance analysis.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Experience in setting up and optimizing Google AdWords campaigns
• Proficiency in digital marketing software houses and related solutions.
• Extensive knowledge of digital marketing channels, and branding.
• A master's degree in a relevant field will be advantageous.

Skills:

• Superb leadership, communication, and collaboration skills.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational skills.
• Ability to lead groups and be decisive
• Ability to transform ideas into strategies.