Unit Manager – Digital Marketing

• s and insights, and optimize spend and performance based on insights and future sales trends
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Create and execute Influencers, bloggers & industry professionals discovery and outreach strategy and lead negotiations for best collaboration deals
• Create Marketing & sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle (e.g. sales documentation, product videos, website copy, blog posts.. )

Job Requirements

• Min of 5 years experience in digital marketing, two of which in a managerial position
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics..) Working knowledge of social analytics & listening tools
• Experience in setting up and optimizing Facebook, Instagram & Google Adwords campaigns
• Outstanding Arabic & English copywriting, verbal communication and interpersonal skills.
• Strong verbal communication skills with the ability to sell ideas well through creative & innovative presentations.
• University degree (Marketing, Communications, Advertising..)
• Leadership qualities to lead and motivate a team
• English & Arabic Creative, promotional & product copywriting